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Questions? WhatsApp We act as your local commercial team in Guatemala: we identify buyers, present your products and follow up on opportunities, so your company can start selling in the market before committing to a local office.
What is commercial representation with DLZ? DLZ acts as the local commercial presence of a foreign company in Guatemala. We research the sales channel, contact buyers and distributors, set up meetings, present your brand and follow up on opportunities within an agreed scope. It is a way to validate and develop the market with a lower initial investment than opening your own office.
Manufacturers that need to understand channels, reference prices and the right buyers before investing.
Companies that already have a presence or a distributor but need closer follow-up and new customers.
Firms that want to test demand with real buyers before deciding whether to set up their own entity.
Suppliers of inputs, equipment or solutions with buying cycles that require visits and direct relationships.
Each project is defined in writing. These are the most common activities:
DLZ is not a customs broker, freight forwarder or law firm. Regulated services such as customs clearance, product registrations or legal and tax advice are provided by licensed professionals and companies; DLZ coordinates their involvement within the agreed scope.
| Representation with DLZ | Local distributor | Your own company | |
|---|---|---|---|
| Initial investment | Low to medium | Low for the manufacturer | High |
| Local legal entity | Often not needed at first | Not for the manufacturer | Yes |
| Control over price and customers | High: customers belong to your brand | Limited: the distributor manages the relationship | Full |
| Market information | Direct, with reports | Depends on the distributor | Direct |
| Best when | Validating and developing the market | Volume with local logistics in place | Proven demand and stable volume |
DLZ can also evaluate acting as a distributor for your product, depending on the product and the agreement. See product distribution in Guatemala.
We learn about your product, prices, objectives and experience in other markets.
We define sectors, buyer types, activities, reporting and the work period.
We identify and contact prospects and set up meetings with those who show interest.
We present your brand, follow up on quotes and samples, and coordinate the partners required.
We review results with your team and decide whether to expand, appoint distributors or set up locally.
Not necessarily. With a representation model, your brand can start commercial activity in Guatemala without setting up a local entity on day one. Whether this works for you depends on your product, the contract model and the requirements that apply; when you are ready to set up locally, the structure should be reviewed with licensed legal and tax advisors.
A distributor buys your product, holds inventory and resells it on its own account. A commercial representative promotes your brand, finds and manages buyers on your behalf and follows up on sales, according to the agreed scope. DLZ can evaluate both models. See our guide to finding a distributor in Guatemala.
Our team is based in Guatemala City. We can support projects in El Salvador, Honduras and Panama with the help of partners, and we work with companies from any country.
It depends on the product, the buying cycle in your sector and the competition. We work in stages, with objectives and reports agreed at the start. We do not guarantee sales.
The fee depends on the scope: market, sectors, number of prospects and agreed activities. After a first conversation and a diagnosis, we send you a proposal.
Product specifications and sales materials, your export price list, available certifications, experience in other markets and your objectives for Guatemala.
Tell us which product you want to bring to the market and what you want to achieve. Our team will get back to you.
Office: Calzada Roosevelt 33-86, zona 7, Edificio Ilumina, office 905, Guatemala City · Phone +502 2295-8732 · Monday to Friday, 8:00–17:00 (Guatemala time)
